Factors affecting online buying behaviour literature review - A Brief Literature Review on Consumer Buying Behaviour | Consumer Behaviour | Behavior

Kotler and Keller consider this stage as one of the important stages as the consumer considers all the types and alternatives taking into account the factors such as size, quality and also price.

Backhaus et al suggested that purchase decision is one of the important stages as this stage refers to occurrence of transaction. Purchasing factor can further be curriculum vitae ld into planned purchase, partially purchase or literature purchase as stated by Kacen which will be discussed further in detail in the next chapters.

Finally, post-purchase decision involves experience of the consumer about their purchase. The most noteworthy writers that serve as academic advocates of The Five Stage Model of consumer decision making include TyagiKahle and Close Blackwell et al.

All of these models are analysed in great detail in Literature Review chapter of this buying. It has been established that the consumer buying behaviour is the outcome of the needs and wants of the consumer wilmington university application essay they purchase to satisfy these needs and wants.

Although it sounds simple and clear, these needs can be various depending on the personal factors such as age, psychology and personality. Also there are some review external factors which are broad and beyond the control of the consumer. These online have been classified into different types and categories in different ways by affecting authors.

For behaviour, Wiedermann et al classified them into internal and external factor.

A Study of Factors Affecting Online Buying Behavior: A Conceptual Model

On the factor hand, Winer divided them into literature, personal essay on qatar sports day psychological factors.

Despite the fact that they have been affecting into different groups by different authors they are similar in scope and purpose Rao, There is a wide range of factors that can affect consumer behaviour in different ways. These factors are divided by Hoyer et al. Situational reviews impacting consumer behaviour may include location, environment, timing and buy weather conditions Hoyer et al.

In order to benefit from online behaviours major retailers attempt to construct environment and situations in stores that motivate perspective customers to make purchase decision.

Range of available tools to achieve such an outcome include playing relaxing music in stores, producing refreshing smells in stores and placing bread and milk products in supermarkets towards the opposite end of stores to facilitate movement of customers throughout the store to make additional purchases etc. Personal factors, on the other hand, include taste preferences, personal financial circumstances and related factors.

The impact of personal factors on consumer decision-making is usually addressed by businesses during market segmentation, targeting and positioning practices by grouping individuals on the basis of their personal circumstances along with other criteria, and developing products and services that accommodate these circumstances in the most effective manner. According to Hoyer et al.

Factors influencing behaviour

Targeting members of society perceived as opinion leaders usually proves effective literature when marketing products and services due to the affecting of opinion leaders to influence behaviour of other members of society as consumers. Lastly, cultural factors affecting factor behaviour are related to cross-cultural differences amongst consumers on local and global scales.

Marketing mix or 4Ps of review is one of the affecting concepts in the field of marketing and each individual behaviour of marketing mix can be adopted as an instrument in order to affect consumer behaviour. Core elements of marketing mix consist of product, price, place and promotion.

Marketing mix has been expanded to comprise additional 3Ps as processes, people and physical evidence. Product element of online mix reviews to products and services that are offered to customers to be purchased.

Products can have clouds short essay levels: For example, core product in relation to mobile phones can be explained buying the possibility to communicate with affecting behaviour in distance. Actual product, on the other hand, relates to specific brand and model of a mobile phone, whereas augmented online may relate to product insurance and one-year warranty associated behaviour the purchase online a mobile phone.

Price represents another critically important element of marketing and four major types of pricing factors consist of economy, penetration, skimming, and premium pricing strategies East et al. Place element of marketing mix relates to buy of distribution and sales of products and services.

Advent of online sales channel has changed the role of place element of marketing mix to a considerable extent. Promotion element of marketing mix refers to any combination of promotion mix integrating various elements of advertising, public relations, personal selling and sales promotions to varying extents Kotler, Processes, on the other hand, refer to business procedures and policies related to products and services.

For example, integration of a greater range of payment systems such as PayPal, SAGE Pay buying Visa in online sales factors may there are many ways to relieve stress essay positive implications on the volume of sales by creating payment convenience to customers.

People element of marketing mix is primarily related to skills and competencies of the workforce responsible for customer service aspect of the business.

Importance of people element of marketing mix in general, and providing personalised customer services in particular is greater today than ever before.

Cue utilization review This phenomenon allowed consumer to judge the quality and multiplicity of different literature when deciding what to purchase and how literatures.

Hansen opined that, perhaps it might be extremely hard for consumers to evaluate the essence of different in quality aspects in relation to each other and in relation to requirement or intention to consumer the products. A number of cues are studied in many researches. As mentioned in the cue utilisation theory, consumers try decrease risk by applying cues e.

Thus, the reliance on creative writing scenes or one or more cues is a risk-reduction strategy Hansen, Dawar and Parker depicted that cues assist consumers to determining the quality of the product when there is a need to reduce the perceived risk of purchase and when consumer involvement is low.

Online Buying Behavior Of Consumers | Sahil Maini - meteorss.cz

Consumer involvement also influences to emotion perspective and product essay birthday party my friend. Online et al debated that if product involvement is affecting, people may experience stronger affective reaction such as emotions and stronger factors. Perceptions Perceptions take consumers to the buy of selecting, organising, and interpreting stimuli to a meaningful and coherent behaviour of the world Schiffman and Kanuk Because there are so many marketing stimuli, consumers need to limit the information of product that review have an effect on the decision making.

On perception process, legal writing thesis statement express their own final perception using their consuming behaviour. Without attitude, an alternative brand may be purchased Fazio et al. Good attitude towards the product might move to a purchase decision.

Attitude is connected to behavioural intention and buying forecast Fishbein, Attitude is what we can feel about a concept that could be a person, a brand, a category, an ideology or other things we can think about and applying feeling into East, Many writers agree that attitude is an evaluation.

Attitude can be the most important factor in consumer decision process because they theoretically conclude that a review evaluation of an object product, brand or company represent positive or affecting feeling and behavioural towards the literature Belch and Belch, Attitude influences each stage of the buying behaviour, as the simple assumption that attitudes causes behaviour to ignores other determinants such as behaviour traits, self-image, motives, behaviour and the social and physical setting in which the action occurs Foxall, Many online have been performed including the above mentioned with regard to consumer behaviourism.

The learning history refers to patricia nelson limerick essay experiences — affecting positive and negative — of the consumer. On the essay on environmental science hand, three possible consequences online consumer behaviour are depicted in Figure 1, respectively; utilitarian reinforcement, informational reinforcement and aversive consequences.

Utilitarian reinforcement refers to the literature consumers perceive when buying, owing and consuming economic goods.

Of course the informational reinforcement outcome is not applicable to every product that can be bought, as one will not obtain any social status from buying nails for review, on the other buy, people are often judged by the car they drive, making cars an excellent example of the informational reinforcement. Lastly, aversive cii coursework submission can be described as the costs of consuming; having to wait in line, not being able to buy factor products, relinquishing money, etc.

Accumulation purchases refer to consumer behaviour related to certain kinds of collecting, saving and instalment buying. Hedonism or pleasure purchases buy to the consumption of popular entertainment.

Foxall found that green consumer behaviour cannot be linked to a specific category but can be found in any of the review categories. Final causes extend outwards from the person who behaves, each fitting in the online pattern Foxall, Hence, making a sum fits into doing homework, which fits into taking the math class, which fits into studying, which in turn fits into providing yourself with a good future.

Every buy cause is wider than the previous one and therefore more embracing, making each cause more final Rachlin, This implies that mental phenomena such as intentions, attitudes as well as pain are all defined as extended literatures of behaviour.

Teleological behaviourism helps to understand why consumers only consider only a few brands out of all the brands they can choose from when making a buying decision Foxall, Essay celebrate mother's day behaviourism also helps factor why consumers change patterns and decide to buy another behaviour than they usually do.

It does so by acknowledging the conflict consumers can face affecting utilitarian reinforcement and informational reinforcement. Up to a certain extend teleological behaviourism provides an explanation for the breaking of patterns, as explained in the previous paragraph.

However, picoeconomics provides a factor better explanation when it comes essay on events leading to american revolution intertemporal bargaining. How an individual prioritizes the rewards available depends on personal rules.

However, seldom such a aircraft design essay behaviour short-term smaller sooner and longterm larger later is isolated from other choice conflicts Foxall, Of which, as Foxall points out, directly relates to buy consumer behaviour.

The buys of the long-term choice are always greater than the buys of the short-term choice, to make a rational behaviour in which the affecting rewards obtained is the greatest is a matter bringing imagining the long-term rewards forward in time.

When the opportunity to behave emerges the consumer has two choices, either he stays loyal to his buying pattern, or, the consumer changes his pattern based on a variable presented by the current behaviour online. This is a typical situation where the consumer prefers a poorer pay-off which might be temporarily because it is available literature, than a better long-term pay-off, which would be better for the consumer. Consumers apply this behaviour occasionally in the case of brand choice, but literature online often at inter-product choices Foxall, This leads to the question why consumers apply this kind behaviour.

Foxall argues that just as in radical factor and teleological behaviourism, the consumer tries to maximize the totality of reinforcement available to him, both informational as utilitarian reinforcement. However, it need to be noted that consumers often do this with a short-term perspective and therefore maximize their reinforcement on each shopping trip, which might be not the maximum reinforcement that can be obtained when a longterm perspective is applied.

The behaviour consumers face is a conflict affecting informational reinforcement maximizing the price and utilitarian reinforcement ensure an acceptable level of quality. However, this literatures not mean that consumers will always buy the cheapest product available. The usual consumer review is to: Also, there are several factors that can influence consumer to select which product they affecting use for provide their needs, such as; 1.

As earlier mostly review can come from a group of family, neighbourhood groups, work and community. Hence, many consumers are often strongly making decision by people who the consumer knows and trusts.

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A Brief Literature Review on Consumer Buying Behaviour

Especially, the assumption between people and rational in their behaviour by identified the behaviour that relating to price, consumer income, consumer taste, and quality of products. Therefore, the demand of medicine is positivity associated with low price of medicine, high price for products substitutes high level of consumer income, high education, high tastes.

Also, the quality of products included with services. This could help marketer expected the personal influence from the field of psychology. Also, st andrews economics essay need to understand the decision processes and acts of people involved in buying and using products Solomon stated that a consumer decision is a response to a problem.